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25 October 2017

New and used welding machines: offer a broad range of products

More often than not, in the world of buying and selling, new is everything. Many companies will only sell brand-new, never used products as they think it is what their clientele wants. Now, it is time to think again.

The welding industry is evolving and these days, offering a wide range of products is what really makes a company stand out (and that includes offering both new and used items). So, let’s talk a little bit about why stocking new and used welding machines is so important.

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You will have something for every customer’s budget

When it comes to welding machines, it’s just a fact that not everyone has the budget to splash out on the state-of-the-art equipment. Businesses that are just starting out or that are just beginning to venture into welding will certainly not have the means to purchase a brand-new welding machine. A used machine, on the other hand, is much more accessible especially as a lower price helps companies avoid costly loans which can be extremely damaging (especially to young companies). Even if they must take out a loan, the amount of interest will be greatly reduced and will be much easier to repay within a short time-frame. Stocking both new and used machinery will ensure that you can capitalise on every angle of the market, no matter what budget differences there may be.

You will give your less-experienced clientele a chance to avoid costly errors

Now, with a great variety of choice (that baffles even the most experienced welder at times) and an ever-changing market, it is unsurprising that the task of choosing a welding machine is an unenviable one. This is made even worse by the fact that the tasks which face welders are becoming increasingly diverse and as a result, many do not want to invest in new, expensive welding equipment that may not fit their business’s long-term needs. That is where used welding machines come in. With their significantly reduced price-tag, customers are able to purchase a machine to fulfil the needs that they have at the time or even just to see if it is the right fit for their projects and then, further down the line, they will have the means to purchase another. As a seller of used machines, you will most likely receive repeat sales and see a level of customer loyalty often unseen with new machines as you are a degree of flexibility as they can purchase it and resell it later with less depreciation, avoiding the long wait times and significant loss in value that comes with new machinery.

It is more environmentally friendly

As we are all very much aware, our planet is in a somewhat precarious state and we must do all we can to save it. One way to do this is by buying used products opposed to new. Investing in used machinery ensures that we are less wasteful and therefore, more green and eco-friendly. Offering your customers, the opportunity to buy used welding machines is the perfect opportunity to, not only do your part to go green but also to, build a reputation as a green company – something that many will look favourably on.

Your customers can invest in backup machines

Businesses work tirelessly hard to improve their time to market capabilities. They understand the importance of delivering quality products with fast turnaround times. However, it is an unfortunate fact that from time to time, machines may stop working or slow down due to faulty parts. This could require costly replacements or the expense of calling a professional out to fix the machine. In such cases, businesses can avoid downtime by stocking good quality, used backup machinery. They can also take advantage of purchasing and using branded machines at a fraction of the price prices. Promoting the used machines that you sell as a way to build an inventory of backup machines for big and small businesses alike is an excellent marketing technique.

Well, there you have it, just a handful of the reasons why you should stock new and used welding machines in order to offer a broad range of products. Used machinery might not be to everyone’s taste, but it certainly has its perks.


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