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15 January 2018

The customer-centric approach in every CEA welding project

CEA has long been renowned as one of the best businesses in the welding world for customer service. With each welding project undertaken by CEA, it becomes even clearer that customer satisfaction is central to their entire philosophy. So, let’s take a look at this customer-centric approach and how CEA manages to satisfy its customer base.

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They embrace innovation

With an extensive product range, that goes above and beyond what is offered by other companies in the industry, CEA welding is not only constantly evolving in terms of technological innovations but also in terms of research and development. Thanks to their excellent welding characteristics, reliability, forward-thinking design and their strict adherence to international standards and guidelines, they have been placed on the path to success, gaining critical acclaim and attracting a large consumer audience.

Ensuring meticulous product procedures are in place

With their innovative approach to designing products, it isn’t surprising that their meticulous product procedures have put them a step ahead of the competition and continued to strengthen their customer-centric attitude. The strict controls that are set in place for each step of the manufacturing process, from the reception of incoming materials to the final strict computerised quality checks on the end product, all ensure that each product, that leaves the warehouse, is of the highest possible standard and that they fully satisfy the Total Quality criteria. This care and attention to detail have secured CEA the prestigious status as a ISO9001 certified company, a certification that they gained in early 1994.

People make CEA

Now the greatest asset that CEA welding has to offer is its people. The strong team spirit that has evolved within the company is easy to detect at every level of the organisation as is only emphasised by the repetition of the moto ‘Welding Together’. This philosophy reflects CEA’s ever-growing commitment to establishing a solid and long-lasting relationship with all of its dealers and its product users. With CEA, there is a unity unlike others which makes all customers certain that once we finalise the payment for the welding machine, we will not be abandoned. We will continue to be supported!

Providers of top quality service

The level of service that you will acquire when you purchase a CEA welding machine means that these machines are worth buying. The service centres are filled with highly qualified individuals, equipped with all of the answers. These centres are constantly updated by means of a meticulous online communication network. This ensures a prompt and efficient after-sales intervention with the primary goal of immediately solving any problem and providing every user with the best possible service. Customer service is key when it comes to purchasing a welding machine, you must ensure that you have a reliable company to refer to if there are issues or problems with your machinery.

Caring for customers and the environment

Caring for the environment has become an important aspect of CEA’s philosophy as has been proved by its manufacturing processes. The manufacturing processes focus on state-of-the-art inverter technology power sources which improve the efficiency of its power components. Securing less energy consuming activities and copying environment “green” standards have ensured that recycling and upcycling is possible. This has only added to the customer-centric approach as CEA cares for customers and the environment.

Offering technical support in after-sales

To put it simply, technical assistance is all about providing advice, assistance and training that pertains to the installation, operation and maintenance of equipment. It can take many forms from sharing information and expertise to offering training and consulting services that teach the most important skills. After-sales, on the other hand, is a service that is provided after merchandise or services have been sold. It encompasses a wide array of services that cater to all types of consumers but the central aim is to assist customers in using the product which they have purchased correctly. For CEA, after-sales has remained a crucial element of the company’s image since its birth through technical assistance. Offering technical assistance to their customers has always been a central focus of CEA. It allows them to ensure that all the machines and parts that are purchased by consumers that bare the CEA logo are performing correctly and efficiently, no matter where they are installed.


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